Journal

  Well, our November T-Shirt collection is now online! Had a really fun shoot with Jayden Bennett Photography, and Red11 Management Models, Actors, Talent. Another huge shoutout to Red Photography for hooking us up with an awesome studio in exchange for box! Would be happy to make that trade again anytime... You can check out the photoshoot in this exclusive behind the scenes film above, and be sure to go grab one of our latest T-Shirts! Available now on our web-store.

With me being so "down-low" about what's next 'release-wise' for the brand, I decided to give you guys as blog-post readers and/or long-time fans of Bittersweet an exclusive sneak peek as to what I've been working on, as well as an opportunity to WIN one of our new T-Shirt's!

Hey guys, I've had requests all over for some light on this topic and seeing as I can't explain the whole process properly in type I thought video form might be the best way to explain and shed some light on the subject. Be safe & use your web-smarts when going about this PLEASE people. Anyway I hope this could be of some value to you, whether you are looking into starting a streetwear brand or not!

  I feel like so many people these days are out to create something bigger than themselves but often get lost at where to start. With this series I aim to elaborate on how I built the legs of my small streetwear brand 'Bittersweet' and all the little tips and tricks I have learned so far as well as obstacles I am still encountering today. My main goal is to give you guys value as business owners & consumers insights as to how a small clothing brand is started, at the same time documenting the process for my future self....

A huge thanks to Jayden Bennett Photography for pulling through with some awesome shot's. A naturally gifted and extremely hardworking artist, we couldn't have asked for a better photographer to take care of this shoot. With some last minute cancellations and a bit of good old fashioned 'Kiwi Ingenuity', this might just be our best Look-book yet!     You can follow us on Instagram @bittersweetgram & Jayden at @jdnbennett The Bittersweet 'Nightshade Hood' collection is here. Don't sleep on Spring.