Now I know what you're thinking, it's either somewhere along the lines of;
a) "Don't tell me what to do."
b) "Say's a brand who's motto is to 'never stop creating.'"
If you answered with 'a', then good for you, you independent son of a bitch. For those who answered with 'b', let me explain:
This quote is strictly in relation to putting out content to the world on social media. Many people are obsessed with the idea of creating 'the perfect Instagram post' or 'the perfect blog post' for example when trying to get their movement, personal brand, or product they are representing off the ground.
'You will never have the perfect post.'
What I have come to learn, and been trying to focus on over the past week, is that the content we put out to the world will never be perfect. It is all subjective to different person's personal opinions, judgements and perspectives. You will never have 'the perfect post.'
For example, some content I put out to the world on Instagram earlier this week. This post is not special, it's not witty, and doesn't have any relation to modern pop culture. But what it does have, is a call to action. And that opens up a lot more possibilities and meaningful interactions then a Witty caption would.
Now, I am definitely not saying that I have stopped putting thought into what I post on social media, or that you should too. Instead, what I'm saying is that I've stopped overthinking it. If you are out there trying to build your personal brand or promote a product, then I can assure you, you will engage a lot more attention by posting 7-8 Instagram stories a day of where you actually are and what you're really doing, much more then you will by pretending to be something you're not.
It's all about the process and the hustle, it's definitely not something to hide, it's something to proud of. And it's something that the people who really matter will be able to relate too. For me, most importantly, one day, whether I make it big or not, I can look back on these entries, where I'm sitting in my dining room in my boxers in the cold at 8:30am, and remember where it all started.
For anyone who has doubts, I highly suggest you watch the video below, from @Gary Vaynerchuk at Vaynermedia.
Document, Don't Create.
From Declan at Bittersweet Creatives, learn to love the process, never stop creating.