Journal

We at Bittersweet Creative Studios have teamed up with two local New Zealand brands; Premium Clothing Co & Distant Locals to bring an event like never seen before to the streets of Auckland New Zealand! Underground Street is an idea that brings 'underground' streetwear clothing brands and music artists within NZ all together in one small creative space. A chill atmosphere to meet and network with like-minded individuals within the NZ streetwear and music community whilst browsing some quality under-rated NZ garments.Join us for a Pop-Up Store from 9AM-6PM which involves new season releases from over 10 brands across NZ,...

горьковато-сладкий It means Bittersweet in Russian. These are one of a kind, cut & sew windbreakers, designed from scratch by the team here at Bittersweet. The thick, waterproof material is perfect for the cold weather about to embrace the Southern Hemisphere, especially us Aucklander's.  But the material isn't the only standout feature with these jackets. Featuring high quality embroidery and custom steel tipped drawstrings, we have paid close attention to this garment like never before. Following tradition, we have our thought provoking quote, this time plastered across the inside of the jacket via a silk screen print. It reads: BITTERSWEET...

  A couple months ago we sold out 90% of our butterfly release in the first week. The success was incredibly unexpected, having just been a small project I created in order to justify me making a blue T-Shirt with butterflies on it for myself. However, after an incredible amount of support and demand we decided to restock this gem of a T-Shirt as soon as possible, with a twist. We posted on Instagram showcasing a huge selection of different colour variants of these tees, including but not limited to: -Orange -Green -Tan -Yellow We received an overwhelming number of responses and came...